Pairgap / AI CRM + automation
The need
Pairgap needed connected buyer data and a practical way to support relevant nurture and reactivation.
Mercy’s contribution
- Built a multi-table Airtable CRM foundation and structured funnel logic for Jessica, Pairgap’s AI agent.
- Connected audience segmentation with Mailchimp nurture and reactivation sequences.
- Coordinated resolution of a Convex–Airtable sync issue with engineering, documenting field mappings and data integrity protocols.
- Reviewed AI outputs for accuracy, relevance, and behavioral alignment with external AI builders.
What the work delivered
An operational AI CRM and documented workflow foundation. The résumé’s 133+ figure refers to users supported by these specific nurture workflows; Pairgap’s broader platform has 2,000+ users and about 300 active profiles.
Tools and methods: Airtable, Mailchimp, Zapier, AI evaluation.
