Pairgap / Blogs + SEO + AEO
The need
Co-buying topics needed useful, readable content that could be discovered and lead readers toward relevant Pairgap resources.
Mercy’s contribution
- Developed and edited educational content around real estate co-buying, shared ownership, and buyer readiness.
- Prepared SEO titles, focus keyphrases, related phrases, slugs, and meta descriptions.
- Reworked headings and keyphrase use, reviewed internal linking, and addressed Yoast SEO checks.
- Prepared hero visuals and image titles, captions, descriptions, and alt text for WordPress publishing.
- Connected articles with relevant resources such as the calculator, partner test, and prenup builder.
What the work delivered
Publication-ready blog packages covering the article, search metadata, imagery, and the reader’s next step. Search rankings or traffic increases are not assumed.
Tools and methods: WordPress, Yoast SEO, Canva, AI-assisted editing.
