Pairgap + Going To LLC / Email + editorial
The need
Different audiences needed timely, relevant messages and a consistent standard for published communications.
Mercy’s contribution
- Wrote and prepared newsletters, event messages, partner emails, and follow-up sequences.
- Organized Mailchimp audiences and segmented content around the intended user journey.
- Aligned blog, newsletter, and landing-page calls to action.
- At Going To LLC, used editorial rubrics and manual review to assess clarity, tone, factual accuracy, and structure.
- Created reusable outreach templates and branded client-facing documents.
What the work delivered
Repeatable email and editorial workflows, with clear messaging, audience fit, and quality checks before publication.
Tools and methods: Mailchimp, Klaviyo, Writing, Editorial review.
